Steve Hoffenberg, VDC Research's Director of IoT & Embedded Technology worries, for instance, that these Windows 10's "features" violate Health Insurance Portability and Accountability Act (HIPAA) privacy requirements. Think long and hard about whether to use Microsoft's "Getting to know me" improvements. If you're still concerned about keylogging, head to Privacy/Speech, inking & typing. Any company that does modern web advertising is going to have you pinned down with our without this ID. Microsoft claims it doesn't link this ID with your name, email address, or other personal information. So, for instance, if you're a big Dallas Cowboy fan, you can count on seeing ads for Cowboys gear. It's used to identify you to Windows apps advertisers. Think of it as being like a web cookie and you won't be far wrong. On the General screen, you'll see your Advertising ID.
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